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The G—W studio team

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Design for scale™

The smart way to shop and pay

The global payment provider Klarna has long been challenging the traditional banking category offering flexible payment solutions with the by now iconic pink along with a smart and quirky brand personality.

Client
Klarna
Year
2024
Industry
Consumer

Today Klarna is more than just a "buy now, pay later" company and has grown their portfolio of products and entered new markets with the goal of making your money go further. G—W partnered with the Klarna in-house brand team to refresh the brand for a smarter way to shop and pay.

  • Brand Identity

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David PrentellCEO

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Portrait of Maria Björklund, Head of Studio at G—W

Maria BjörklundHead of Studio

maria@g-w.studio+46 73 318 23 69

Portrait of Sofia Hansen, Client Lead at G—W

Sofia HansenClient Lead

sofia@g-w.studio+46 73 318 23 69

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