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Design for scale™

App design for a fashion concierge service

Totême is a fashion icon with a singular aesthetic. With an ambition to redefine service within fashion they have launched a pocket concierge and loyalty platform. G—W partnered with their in-house brand team and external app developer to design the app.

Client
Totême
Year
2022
Industry
Consumer

The design language of the app match Totême's distinct design cues and meticulous craftsmanship. Relying on interaction and full bleed imagery we avoided cluttering the experience – letting content shine.

Loyalty features include a “digital luxury concierge” with styling appointments, care tips, and personalized support exclusive to app users. The app's clean design, full-bleed imagery, and editorial-style shopping (“Shop The Look”) enhance brand recognition and ease of use. Push notifications through the app drive significantly higher engagement and conversions compared to email, supporting retention and repeat sales.

The new app customers boast 46% higher annual spend compared to website-only customers, contributing to 7% incremental revenue growth and growing repeat purchases 38% higher.

  • UX / UI
  • Motion
  • Design system

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Portrait of David Prentell, CEO at G—W

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Portrait of Maria Björklund, Head of Studio at G—W

Maria BjörklundHead of Studio

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Portrait of Sofia Hansen, Client Lead at G—W

Sofia HansenClient Lead

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