Totême is a fashion icon with a singular aesthetic. With an ambition to redefine service within fashion they have launched a pocket concierge and loyalty platform. G—W partnered with their in-house brand team and external app developer to design the app.

Loyalty features include a “digital luxury concierge” with styling appointments, care tips, and personalized support exclusive to app users. The app’s clean design, full-bleed imagery, and editorial-style shopping (“Shop The Look”) enhance brand recognition and ease of use. Push notifications through the app drive significantly higher engagement and conversions compared to email, supporting retention and repeat sales.