![](https://g-w.studio/wp-content/uploads/2023/02/G-W_Toteme_Hero3.jpg)
Totême
App design for a fashion concierge service
Deliverables
UX / UI
Motion
Design system
Totême is a fashion icon with a singular aesthetic. With an ambition to redefine service within fashion they have launched a pocket concierge and loyalty platform. G—W partnered with their in-house brand team and external app developer to design the app.
![](https://g-w.studio/wp-content/uploads/2023/02/G-W_Toteme_01.2.jpg)
![](https://g-w.studio/wp-content/uploads/2023/02/G-W_Toteme_02.jpg)
![](https://g-w.studio/wp-content/uploads/2023/02/G-W_Toteme_03.jpg)
The design language of the app match Totême’s distinct design cues and meticulous craftsmanship. Relying on interaction and full bleed imagery we avoided cluttering the experience – letting content shine.
![](https://g-w.studio/wp-content/uploads/2023/02/G-W_Toteme_05.jpg)
![](https://g-w.studio/wp-content/uploads/2023/02/G-W_Toteme_07.jpg)
![](https://g-w.studio/wp-content/uploads/2023/02/G-W_Toteme_08.jpg)
![](https://g-w.studio/wp-content/uploads/2023/02/G-W_Toteme_11.2.jpg)
![](https://g-w.studio/wp-content/uploads/2023/02/G-W_Toteme_09.jpg)
![](https://g-w.studio/wp-content/uploads/2023/02/G-W_Toteme_10.jpg)