Turnpike
Designing a wearable system that improves retail experiences
Deliverables
Interface design
Design system
Iconography
Motion
Turnpike is a Stockholm-based startup with a mission to improve brick-and-mortar customer experiences by delivering real-time information directly to the wrists of retail and hospitality employees via smartwatches.
Every retailer faces an information challenge: How can they deliver the right information to customer-facing employees at the right time, without distracting them or disrupting the customer experience.
Turnpike’s goal was to design a wearable platform that could seamlessly provide real-time communication to employees, without taking their focus away from the customers that matter most. Working in close collaboration with Turnpike’s leadership, G—W leveraged its Design for Scale process to rapidly iterate, design, and deliver core elements of the product:
Visual language
Everything from icons, color palette and interactive components was perfected to deliver an optimized experience on any screen size.
Layout
The design system was based on a modular layout that was easy to scale and created hierarchy and structure to information heavy pages
Animation
Adding motion to the product added both meaning and delight to the experience.
